Abstract:

In this study corporate identity, communication and feedback were put into focus as corporate image indicators. The main research objective was to ascertain whether there is relationship between the above indicators and corporate image designing. Two service organizations based in Port Harcourt were purposively selected to form the study area. 40 employees were chosen from each of the two organizations using the systematic random sampling technique, giving a total sample size of 80. 3-point Likert-type scale was used in constructing the measuring instrument. The research questions were addressed using data collected from respondents. Data was presented using frequency distribution table and histogram. Qualitative statistical analysis was employed by means of simple percentages. Result shows that significant relationship exists between the three measured dimensions and corporate image designing. The implication is that corporate identity, corporate communication and feedback are veritable instruments for corporate image configuration. This means that gaps strongly linked to identity, communication and feedback have a significant effect on the image of organizations. It is recommended that managers should create and communicate positive image of their organization to their publics. They should all the same; discern feedback responses from their publics as reinforcement. This way, organizations at all times, will provide unique value proposition, earn the trust, and support of their publics.