The festival is a celebration of a specific theme to which the public is invited for a given season. This event could be done every year or less than one year (Grappi & Montanari, 2011). In this article we will present the different variables to measure the attractiveness of festivals. The result of this investigation will be: summarizing the variables of the festival variable measure from different authors in one paper.
Festival, Cultural event, Attractiveness, Dimensions, Variables.