Abstract:

Tourism, hospitality and leisure industry is located firmly within marketing, it depends on the delivery of quality service as its services are intangible and this is the only option that can easily provide a competitive advantage.Seme beach with a three star hotel has a private beach, a swimming pool and a natural spa; it is one of the oldest beach resorts but still remains one of the most active in former Victoria with its rare sparkly dark sand beach has continued to attract many visitors over the years.At Seme Beach, company is always assured due to its outstanding number of visitors especially during weekends and those who have a thing for swimming have the choice of either swimming in the sea with its dramatic waves or enjoying their pool of fresh water animated by lively music. However much still has to be done by the owners of this beach to alleviate the facilities of this beach to a more standard level and also improve its environment and makes it more sustainable.